National Sales Manager (Medical), National
Job Location: National
Who we are?
Healthcare 21 is a sales, marketing, and technical services company. Our purpose is to improve people’s lives by being a leading and value adding player in Life Science. We are high growth company that aims to be the partner of choice for our global healthcare suppliers; deliver on our promises to our customers across hospitals and the wider community; and promote ownership within our employees to be the best at everything they do.
We are a values-based company who recognise and reward employees that embrace our values of passion, innovation, transparency, and simplicity. We are respectful of others and do not accept discrimination in any form. We believe it is our differences that are essential in forming our effective and creative teams and it has made us the sustainable business that we are today.
The long-term success of our sustainable business is based on our teamwork, integrity, and the ability of our people to take ownership of their role. It is our responsibility to provide you with an exciting, innovative environment that is respectful, fulfilling and rewarding.
Want to know more about what to expect from a working life in Healthcare21, then click here.
Job snapshot
The National Sales Manager will lead the HC21 Medical commercial function across the UK, owning the performance of the Sales Team.
This is a high‑impact, people‑focused leadership role, accountable for driving sustainable revenue growth, strong pipeline delivery, and strategic market expansion, whilst continually building the capability, engagement, and effectiveness of every individual in the team.
A core part of the role is to embed a high‑performance culture built on accountability, motivation, and continuous learning, providing the support and direction needed to shape this new team so that every member grows in confidence, develops their skills, and fulfils their potential.
As a key member of the Management Team and wider HC21 Group, the National Sales Manager will be expected to role‑model HC21’s values, inspire others, and contribute to shaping the company’s long‑term success.
Key Responsibilities & Competencies:
Not limited to but will include:
Commercial Leadership & Strategy
Develop, implement and manage the pipeline and sales delivery.
Drive the achievement of annual sales revenue, profit margin and product‑specific targets.
Present performance updates, pipeline metrics, forecasts and strategic recommendations at management meetings.
Conduct ongoing market intelligence gathering, tracking competitor activity, industry shifts, and NHS market behaviour to inform commercial decision‑making.
Conduct structured one‑to‑ones, performance reviews, quarterly business reviews (QBRs), and field visits to assess capability, provide feedback and set development goals.
Create personalised development plans for each team member, ensuring continuous improvement in skills, behaviours, and commercial competence.
Coach individuals to improve objection handling, negotiation, opportunity management, customer engagement and commercial planning.
Promote open communication, idea‑sharing and cross‑functional collaboration to support a positive, accountable, and high‑performing team environment.
Address people‑related concerns professionally in collaboration with HR, ensuring alignment to policies and employment standards.
Champion HC21 values, ensuring the team embodies responsibility, accountability, integrity, and customer focus.
Operational & Financial Management
Review all sales data, pipeline health and forecasting metrics across territories.
Create contingency plans to mitigate shortfalls and maximise opportunities.
Prepare business cases for additional resources or investments, ensuring clear rationale and return‑on‑investment analysis.
Oversee stock availability and work with supply partners to ensure adequate product volumes aligned with commercial strategy.
Work with the HC21 finance team to analyse net profitability of the business.
Build and strengthen relationships with key suppliers, customers and NHS Supply Chain supporting long‑term partnerships and commercial alignment.
Work with Business Development Director to develop into new therapy areas and work with exciting new Suppliers in the on-boarding process which includes supporting business plans.
People Leadership, Coaching & Performance Management
Provide day‑to‑day leadership to the commercial team, ensuring clarity of purpose,accountability, and high engagement levels.
Lead, develop and support this new team which shows high potential and a great culture.
Drive a performance‑focused culture in which the commercial team members consistently meet or exceed targets, supported by clear expectations and proactive coaching.
Key Requirements
A minimum of 12 months’ experience demonstrating a proven ability to lead, motivate and develop a commercial team, balancing high performance expectations with strong coaching capability.
Deep experience in UK healthcare markets, including experience in the Ventilation market and NHS procurement pathways and clinical stakeholder management.
Strong commercial instincts with high-level financial and analytical capability.
Excellent communication, influencing, negotiation and relationship‑building skills across all stakeholder levels.
Strategic thinker with the ability to translate strategy into actionable commercial plans.
Self‑motivated with strong organisational skills, problem‑solving ability, and emotional intelligence.
Process‑driven with acute attention to detail and continuous improvement mindset.
Proven successful experience in a commercial role within MedTech or the wider healthcare industry.
Demonstrable success in leading teams to exceed commercial targets and driving sustained performance improvement.
Comfortable with national travel, overnight stays and occasional international trips for supplier engagement or congresses.
Ability to manage pressure, deadlines and changing priorities with professionalism and resilience.
Full UK driving license and adherence to DBS requirements (where applicable).
Flexibility to work beyond standard hours when business needs dictate.
Strong alignment with HC21 values.
What are some of the benefits of working at Healthcare 21?
Lunch allowance.
Company vehicle.
HC21 training academy.
Savings & Cycle Schemes.
Remote/Flexible Working.
Salary and bonus structures.
Sustainable business strategy.
Employee Assistance Programme.
Pension, life assurance & income protection.
Long service awards & employee of the month.
Employee events & initiatives all throughout the year.
Enhanced sick pay scheme that increases with service.
Enhanced annual and life leave that increases with service.
We are proud to be an equal opportunity and disability confident employer. At Healthcare 21 we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best. We also know the confidence gap can often get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!
