Product Manager – Dental Imaging
Field based National role reporting into Xograph HQ, Stonehouse
Summary of Role
Xograph Healthcare is seeking to appoint a Product Manager – Dental Imaging, to lead and grow our dental imaging portfolio across the UK and Ireland. This includes overseeing the Planmeca dental imaging range and associated technologies, ensuring strong market development, commercial performance, and clinical engagement.
This national role requires a blend of clinical, commercial, and technical expertise, combined with the ability to interpret customer needs, develop compelling product positioning, and support the wider commercial team with product knowledge and lead generation.
The role involves regular travel throughout the UK, with occasional overseas travel for manufacturer meetings, product training, and international events. As a key member of the Commercial Team, you will act as the resident expert for dental imaging, ensuring Xograph maintains high standards of product knowledge, customer engagement, and portfolio representation across the healthcare sector.
Key Responsibilities
Product & Clinical Expertise
Become the in‑house expert for the Planmeca dental imaging range.
Maintain a deep understanding of all technical, clinical, and application‑based features.
Present product capabilities confidently to clinicians, commercial teams and other stakeholders.
Maintain up‑to‑date knowledge of product terminology, workflow applications, and competitive advantages.
Work closely with manufacturer product, commercial, and marketing teams.
Market & Competitor Insight
Develop and maintain a comprehensive understanding of the UK and Ireland dental imaging market.
Track competitor activity, trends, and customer needs.
Maintain accurate SAP CRM records of all current and potential customers.
Build and maintain a database of relevant exhibitions, meetings, and professional networks.
Business Development
Identify, develop, and manage commercial opportunities across the region.
Maintain a systematic activity plan to cover all prospective and current customers.
Deliver a minimum of five meaningful clinical or commercial interactions per week.
Lead product demonstrations, including planning logistics and managing the customer experience.
Work closely with the commercial team to support tenders, proposals and commercial offers.
Ensure all opportunities and touchpoints are accurately updated within SAP/CRM.
Use customer visits to identify and relay opportunities across Xograph’s wider imaging portfolio.
Provide relevant leads and insights to Territory Managers and internal sales colleagues
Build a strong network of clinical, managerial and technical key opinion leaders.
Positively represent Xograph Healthcare and the Healthcare 21 Group at all times.
Attend exhibitions, conferences, and supplier training as required.
Key Competencies
Articulate, professional and confident communicator.
Strong business acumen with demonstrable commercial awareness.
Proactive, self‑motivated and highly organised.
Strong understanding of healthcare imaging workflows (advantageous: experience in dental, radiology or commercial healthcare environment).
Ability to prepare high‑quality written documentation and reports.
Competent with CRM systems (SAP desirable).
Able to build strong internal and external relationships.
Excellent planning, time‑management and prioritisation skills.
Key Personal Requirements
Experience within dental imaging desirable.
Previous knowledge/sales experience withing the medical device sector is essential.
Flexibility to work early mornings, late finishes, and occasional overnight stays.
Overseas travel required for supplier meetings and training.
Full, clean UK driving licence.
Comfortable working independently while contributing to team objectives.
Commitment to ongoing professional development and product knowledge growth.
What are some of the benefits of working at Healthcare 21?
Lunch allowance.
Company vehicle.
HC21 training academy.
Savings & Cycle Schemes.
Remote/Flexible Working.
Salary and bonus structures.
Sustainable business strategy.
Employee Assistance Programme.
Pension, life assurance & income protection.
Long service awards & employee of the month.
Employee events & initiatives all throughout the year.
Enhanced sick pay scheme that increases with service.
Enhanced annual and life leave that increases with service.
We are proud to be an equal opportunity employer. At Healthcare 21we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
We also know the confidence gap can often get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!